Tom Ferry Podcast Experience: Interview with Seth Godin: Undisputed Heavyweight Champ of Modern Marketing
My big 3 take-aways:
- Have a specific and focused expertise around the smallest viable audience
You can’t just be another generic professional. The way to stick out from the crowd is to build a resource that people can’t pass up. Make them say, “How am I going to tell my spouse that we didn’t work with the one and only?”
- Be exceptional at the little things
88% of the listings go to the real estate broker that called back first (NAR Statistic). That is a low bar to be the best at! The little things matter, and doing a bunch of the little things right turns into a massive wave of big success.
- Be Purple
For those of you that have not read Seth’s book Purple Cow, it is a must read! “Do the opposite of everything. Find out what you want to stand for. If all of your colleagues aren’t making fun of you, then you’re doing it wrong.”
My big 3 take-aways:
- Take micro-risks
When we think of successful people, it is not uncommon to focus on the “one big risk” that they took that made the successful. In reality, there is an iceberg effect to risk taking. Although what the majority of people see is the one risk at the top, there are actually thousands of micro-risks that were taken along the way that cumulated with the “one big risk” that led to success.
- Put yourself in environments with people that have shared values
Taking risks by definition puts us in a place where we feel outside of our comfort zone. In order to maximize your risk taking, the best scenario is for you to be in an environment that feels safe which can be achieved by surrounding yourself with people that share your same values and will allow you to fail and keep going.
- Have a structure for running your business
Processes and procedures allow you to leverage your time. By creating systems, you are able to spend more time on higher value tasks. A popular structure for running your business that they reference in the podcast, and we also use here at Quantum, is called EOS. To learn more about EOS, I would recommend reading Traction by Gino Wickman.